Wandering Barman
Who
Wandering Barman is a Brooklyn-based cocktail company with a bar, a café, and a growing line of bottled drinks sold in stores and online. Their brand is gritty and vibrant — an embodiment of their Bushwick roots — and they needed a website that matched that same energy.
Their original site had been DIYed, and while it got the job done, it wasn’t setting the tone they wanted for the future of the brand. The colors were clashing, the layout felt messy, and it wasn’t clear where visitors were supposed to click next — especially when it came to shopping the drinks.
They came to me wanting something bold, functional, and way more elevated — a site that could showcase each product and drive online sales while still capturing the vibe of their physical space.
What
Wandering Barman wanted the design flexibility of Squarespace with the ecommerce power of Shopify, so I built a fully custom Squarespace site using Shopify’s “add to cart” button integration. We focused on highlighting each individual drink with layouts that felt spacious, editorial, and on-brand — not like a typical template.
From the navigation to the footer, I styled every section to feel like a natural extension of the bar itself. The final site brings the product line to life in a way that feels just as bold and curated as the cocktails behind the bar.
This project was a collaboration with my partner Adam, who handled the creative direction and photography. He also designed the product page layouts, which I brought to life in Squarespace with custom styling and a bit of CSS magic.
