Hi, I’m Alissa
Sometimes I joke that I’m a “professional vibe curator”… but is it really a joke? 👀
I’m Alissa — brand and web designer, small business hype woman, and lifelong fangirl.
I believe your brand should feel like YOU, not like a watered-down version of someone else’s aesthetic. My job? Helping you bring that vision to life in a way that’s effortless, exciting, and unmistakably yours.
my branding beliefs 🪄
Your brand should feel like you.
You’ve probably heard me say this a million times already. Building an authentic brand isn’t just more fun than the alternative — it’s also the best way to attract your dream community.
The most compelling brands are the ones that embrace their personality, take risks, and actually feel like the person (or people) behind them. If your brand doesn’t feel like you, what’s the point?
Quality over quantity.
A lot of designers will promise that working with them will instantly 10x your views, follows, clicks, sales, [insert random metric here]. Personally, I don’t think that’s the best way to track success.
Instead of chasing big numbers for the sake of it, let’s build an aligned brand that attracts die-hard fans — the kind of people who get it, love what you do, and keep coming back for more.
Simplicity is playing it safe.
Of course, safety has its time and place. But when it comes to branding, “simple” and “timeless” can sometimes translate to being forgettable.
Unless minimalism is truly and genuinely your thing, let’s push creative boundaries, go all in on your brand’s personality, and create something that actually stands out. After all, bold choices build cult followings.
🎱 My Story
I started building websites in elementary school — my friends and I made fansites for our favorite celebrities (mostly Disney Channel stars, obviously). In middle school, I customized my Tumblr themes with code and illegally downloaded Photoshop to make edits for my favorite books. I was also an early adopter of social media and — no surprise here — ran multiple fan pages in my day.
Fast forward to college — I landed at the University of Michigan, where I studied theatre producing and marketing. I got super comfortable behind the scenes, supporting what I saw at the time as the REAL creatives on stage.
Then came 2020. Graduating with a theatre degree just as the industry came to a standstill sent me into a full post-grad spiral. In the chaos, I turned to design, crafting portfolio websites for my theatre school friends.
One day, while scrolling TikTok, watching people recreate Harry Styles' outfits, I had a lightbulb moment. What if people could emulate Harry’s style with vintage and secondhand clothing? And even better — what if I combined my passion for thrifting with my love for fangirl culture? That idea turned into End of June Vintage, my Harry Styles-inspired online vintage shop.
Up until this point, I didn’t think I had the creativity, focus, or professional knowledge to start a business. But something in me knew this wildly specific idea would connect with the right people. And it did. My first TikTok went viral, I launched with 600+ people on my email list, and I sold over half of my first 50-piece collection. Over the next couple of years, End of June continued to grow — I’ve now sold over 600 vintage pieces, released my own sustainably-made merch, and was even featured in Alternative Press (click here to read my feature).
While it might sound a little woo-woo, I fully believe End of June’s success came from the fact that the brand aligned with who I am. I used to think running a business meant hiding behind a professional facade. Now, I know that building a brand that reflects your personality is the way to connect with the right community. It's not just nice to have — it's a non-negotiable.
That realization changed everything. Learning how to build a brand lit me up like nothing else. I’ve always been obsessed with discovering cool small businesses, and I lose myself in design work (something I used to call perfectionism but now recognize as an ADHD hyperfixation). Combine that with my love for personality-driven branding, and it became obvious — brand and web design was exactly what I was meant to do.
I officially launched my studio in 2022, and now I get to help other business owners build brands that feel just as aligned and exciting as End of June did for me. These days, I’m based in Brooklyn, working with product-based businesses and creative entrepreneurs to make their brands feel effortless, authentic, and completely aligned.
drink of choice
🥂
Kentucky Mule, AKA a Moscow Mule with bourbon. It will never ever ever let me down.
prized possession
🎀
My Baggu x Sandy Liang Mini Bow Bag. I’m just as obsessed with Baggu as every other Gen Z girlie.
Favorite Podcast
🎧
It’s a close tie between Binchtopia, Ride, and Brooke and Connor Make A Podcast.
hyperfixation meal
🍽️
Carbone’s Spicy Rigatoni! I make it at home (or really, I make my boyfriend make it for me).
morning ritual
🌱
I wish I could say something cute, like pilates, but the only thing I do every single morning is Wordle.
Biggest flex
🎤
I got tickets to the Eras Tour the day before my show… for $49. I also thrifted my outfit that day!
LET'S CO-CREATE
LET'S CO-CREATE
I work with brands and entrepreneurs in the early stages of building their business or who are ready to leap to the next level! If you have a vision that excites you, let's talk.
Click the hammer to start building →
