Rally Your Rainbow

Who

Rally Your Rainbow was created to encourage and rally around those who are going through tough times.

After surviving breast cancer and leaving an emotionally abusive marriage, Sarah Wellman reclaimed herself. As she built her life back up from the ground, she also set out on a quest to empower other women to turn their pain into their greatest liberation. She founded Rally Your Rainbow, a safe community that empowers women to tear down their walls and own their worthiness.

Through her own story and conversations with inspiring women who have walked through their own storms, Sarah inspires us to find and live our true self.

What

When Sarah first reached out to me, Rally Your Rainbow was a successful Instagram account, but she had been dreaming of bigger ways to bring her vision and mission to life. The logo designer she had previously worked with had an impressive but very corporate background, which meant that RYR’s brand identity was polished but also a little cold. In other words, the brand didn’t feel like her (like, at all).

Sarah and I started by getting super clear on the feeling she wanted Rally Your Rainbow to evoke. Through some very deep conversations over Zoom, we excavated the brand identity and dreamed of the brand's future. I designed RYR’s visual identity to reflect Sarah’s warmth, strength, and compassion, as well as appeal to her dream community of middle-aged women overcoming life’s challenges.

As we explored potential futures for the brand, we talked about everything from branded merch to multi-day retreats. One of Sarah’s major goals was to start a podcast, and I designed the podcast art for the Rally Your Rainbow Podcast. I also built a website that tells Sarah’s story, showcases her podcast, and allows space for the brand to grow into a blog, shop, and more. It was truly an honor working with Sarah on such an empowering, mission-driven brand!

Website Coming Soon →