The Podcast Tour Academy

Who

The Podcast Tour Academy is the first Podcast Tour™ certification program, presented by Scout’s Agency. With over 2,000 podcast episodes booked, over 150 Podcast Tours™ run, and a proprietary database of over 5,000 podcasts, Scout’s Agency is the leading expert in getting entrepreneurs, authors, and thought leaders as guests on podcasts. After years of success, they launched The Podcast Tour Academy to scale their expertise, spill their secrets, and help a wider audience get themselves as guests on podcasts.

What

Partnering with Scout’s Agency to develop The Podcast Tour Academy was such a fun and transformative journey. The biggest goal was to establish PTA as a “sister” brand to Scout’s Agency, designed to compliment Scout’s Agency’s aesthetics while also confidently standing on its own. Another challenge was to make the PTA brand feel a bit more buttoned-up or “corporate” to appeal to corporate PR agencies who would be participating in the program.

I started working on the brand identity while the program was still being developed, and the vision for the brand shifted throughout the process. Initially, The Podcast Tour Academy was intended to be a training program for PR agencies, and the website I built reflects this iteration of the brand. Eventually, the idea evolved into something entirely new — a course for entrepreneurs — and as the brand grew and changed, I provided additional brand collateral to match their updated vision.

Since finishing this project, I’ve been lucky enough to keep working with Scout’s Agency in many different capacities. I work closely with their founder and CEO, Scout Sobel, on Scout’s Agency, The Podcast Tour Academy, and Okay Sis Podcast, a mental health and entrepreneurship podcast hosted alongside her sister Mady.

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