Fulcrum Aesthetics

Who

Fulcrum Aesthetics is Chicago’s premier center for plastic surgery and medical aesthetics. Led by Dr. David Hill and Brittony Croasdell, leaders in their field, Fulcrum is dedicated to measurable excellence. In addition to providing top-tier cosmetic services and procedures, they are also home to the Crux Education Center, which provides aesthetics and surgical training.

Fulcrum’s tagline is “Beauty In Balance,” which describes both their approach to medical aesthetics and the vision they had for their brand identity and digital home. Their visual identity is timeless, sophisticated, and refined.

What

I worked with Fulcrum Aesthetics to launch their website ahead of the grand opening of their new Chicago clinic. Before working with me, they had attempted to DIY their website on Squarespace, and despite their beautiful branding, it just didn’t have the sophistication and aesthetic edge that they had hoped for. Additionally, David and Brittony needed their website to serve many different purposes — they wanted their clients to be able to book appointments, read about their menu of services, shop products, and more all on one seamless website.

With my expertise in Squarespace, I elevated their website’s look and feel to be the digital reflection of their gorgeous new space. One of my favorite aspects of the website is the “live photos” introducing their staff!

About Page Live Photos →